7 SEO and Blogging Tips for small businesses
Are you running a small business and would like to increase your online traffic? Well, SEO is the answer as you have no doubt researched. Search engine optimization is an ongoing process. To reap the fruits of your work, you will need to continue with your SEO strategies even if they don’t seem to give any results. Very rarely do white-hat SEO strategies give results quickly. However, you are building up your business and your website slowly and you will definitely get paid for your efforts. Here are 7 SEO and blogging tips for small businesses. Work at them consistently and you will begin to see improvements! The best part about these tips is that most of them don’t require any sort of special tech skills.
- Create a Blog
Starting a blog will give you a great avenue to unload information on your website for your readers to consume. You can do all kinds of things on your blog – give advice, recommendations, write about an upcoming product, write the features of existing products, and other content relevant to your industry. This is an excellent way to engage your consumers. Blog posts also help establish your authority on the subject and an additional advantage is that you can share them on social media for improving your audience. Being an authority and having a strong social media profile both are important for your SEO. Google’s search algorithm chooses the websites that have the most updated content. For this reason, you will benefit if you update your blog/website regularly.
- Google My Business Account
A Google My Business profile shows your business in the Google results of local maps. If you rely on walk-in customers, this could help you to no end. Many people search for local nearby places to eat, shop, do their errands, and more. So, if Google shows your business in the vicinity, you will be assured to a steady line of customers. Creating your Google My Business profile takes only a few minutes, but make sure you put in the details correctly so as to not mislead your customers.
- Highlight Your City and State
Coming to this, when you create your Google My Business profile, make sure you enter the city, state, and other parts of your detail correctly. That is how Google and the users will find you. Now, it is also advisable that you boost your local SEO by adding your business’ city and state across your website. Overdoing it could be troublesome, but if you can have this information on your homepage, a few places in your blog, and in the meta tags, you are well on your way to gaining more customers. If you do decide to have a blog, you can add in some posts about how your business works and helps the community and your industry.
- Mobile-optimized website
With the popularity of smartphones and tablets, very few people use Google Search on their desktop or laptop. For this reason, one of the first things you will need to do is to make sure your website works on mobile and is optimized for it. If you miss this crucial step, your ranking could rapidly slide down. Since Google’s algorithm is designed to connect people with websites offering a good user experience along with the information they want, your website will not make the cut if it is not optimized for mobile searches. WordPress and plenty of other online publishing tools provide free mobile-website templates.
WordPress and other online publishing tools offer free website templates that are ready for mobile users. So you’re probably in good shape if you use this kind of platform. However, you may need to enlist a Web developer to convert your site for mobile. While this could be expensive, it’s well worth the cost. Otherwise, you risk losing more than half of your potential online customers.
- Build Backlinks
Backlinks are basically hyperlinks leading to your website from other sites. Having a large network of backlinks is helpful in establishing your website as an authority in the industry, which will naturally result in higher traffic since your website will rank higher. To get started, it is recommended to start building backlinks by creating profiles on sites like Foursquare, Yelp, and Bing Local. Having an official company page on LinkedIn can do wonders for establishing your authenticity as well. One tip here is that make sure all the details you add on the other profiles are the same as the ones you have added on Google My Business. This will boost your SEO.
- Titles, Headers and Meta Description Tags
Titles are headers of your website page are what helps Google understand which search terms are linked to which pages. For instance, if you sell electronics, the word “keyboard” in the title and the h1 header will let Google know to take the user directly there. Do note that h1 is unique and there can only be one unique h1 header every page. A meta description is something that shows under your website in the search results page. This is basically a short description of your website and offerings. It is important that these titles and headers correspond to Google search terms, allowing Google to match the page more efficiently.
- Customer Reviews
This one is a no-brainer. If you can show your prospective customers what kind of experience your pervious customers have had, you will be able to convert the leads more quickly. Customer reviews are especially important for small business and are an excellent way of boosting SEO. Request your customers to post reviews on your Google My Business page or any other online review sites that you are a part of. This is one of the reasons by you should have a profile on the most popular of these websites. Some of the most popular ones include Yelp, Foursquare, Angie’s List, and TripAdvisor. Again, make sure the details you fill in here match the ones at your Google My Business profile.