Whether you are a business owner or are a service provider, you would require an awesome website. In this digital era, nothing gets done without a website. You would be able to reach out to your target audience and vice-versa majorly through this. Just having a basic website will not impress the visitors and potential customers either. It would need to be engaging, attractive, and satisfy the visitors that you are up for the task. Let’s take a look at the 8 top tips for hosting a small business website.
- A good domain name
On your digital journey, this needs to be the first step. Domain names or DNS are also called website addresses and are unique in nature. Having a domain name that defines your business, is easy to spell and remember is the best. Try to make the DNS as short as possible and avoid using hyphens, numbers, or other punctuations. Some offer free web hosting that you can use to your advantage.
- An attractive user interface
It is a must for small business websites to have an attractive user interface. This is because it makes sure that the visitors leave with a positive impression. Engaging fonts, pictures, and easy-to-read fonts are important when creating striking visuals. Ensure the graphics and other elements are optimized for speedy loading to avoid Google penalties. Have your contact information easily accessible and have neat and clutter-free pages for all the important sections.
- An efficient content management system
A CMS or a content management system help with creating and managing digital content. It doesn’t require much technical knowledge to use it and is pretty easy to maintain. If you have specific concerns or needs, you can choose one that will suit you as there are plenty of different ones available in the market. Some popular ones include WordPress, Joomla, Drupal, and Wix. If you choose to go ahead with WordPress, do note that security is a big weakness since many hackers target it. Wix is a nice one and offers a lot of templates that you can use.
- An e-commerce platform
If you are in the business of selling goods, you might do well with an e-commerce website, especially if you want to let the customers financially transact with you. WooCommerce, Business Squarespace, Shopify, Wix, and GoDaddy Online Stores are some popular options that you can explore. WooCommerce is known to be one of the most used e-commerce platforms in the world and integrates with WordPress easily, making it very easy and convenient to use.
- Search Engine Optimization
SEO is an important aspect of having a business website. It is what makes sure that search engines index and ranks your website to the users. The higher your website ranks, the more it is likely to show up during search results. Include appropriate keywords in the website content and have an SSL certificate. Ensure fast loading speed and optimal website code. In today’s age, it is also a good idea to have a mobile-friendly version of your website. You can also never go wrong with high-quality backlinks.
- Secure and scalable website hosting
If you are wondering how to host a website or what is a web host, you have your priorities right. A website host is the one who offers services and tech required for a website to be up on the internet. Basically, your domain name is connected to your hosting provider so that the visitors are directed to your website. Hosting plans are offered in every price range and they come with a variety of different features.
While shared hosting plans are usually the cheapest, it is advised that you don’t go with this since it could affect the performance and security of your website. It is also important to find a hosting service provider whose uptime is excellent and one who has friendly and all-time customer service available. A user-friendly interface would also be a great plus. BlueHost, SiteGround, and GoDaddy are big names in the web hosting industry.
- Webmaster Tools
These tools can assist you in understanding the site performance and analyzing the traffic that flows into your website. For this, you can install tools such as Google Search Console, Google Analytics, and Bing Webmaster Tools. You would be able to track the daily or monthly visitors to your website, find out the bounce rate, and the average time each visitor spends on your website.
- Website maintenance
Going to great pains to create the best website ever and letting it go stale will not bring you the success you have in mind. To ensure it ranks high in search engines, you will have to maintain the website. Install Webmaster Tools and check it regularly for any vital errors. You would also be able to use traffic information to optimize your website and update the software.