Shopify Vs WordPress
With eCommerce gaining popularity every day, more and more people are planning to launch their own eCommerce websites. The first question that pops into everyone’s minds is which platform would be the best to use. Invariably, most users end up debating between WordPress and Shopify. While both of them are extremely popular and reliable platforms, they do have their pros and cons. Let’s take a look at their positives, negatives, the features they offer, and what they would be best suited for.
WordPress is a highly versatile platform. Thanks to its many plugins, you can easily use WordPress to create your very own user-friendly eCommerce platform. The catch with this is that an eCommerce platform is one where payments will take place and hence, contains a sort of paywall. This is one reason why it is quite different from other online platforms like a website or a blog. To make it secure to process payment, handle high levels of incoming traffic, and work reliably, you will need to choose the right place. Since WordPress was not specifically built to handle eCommerce needs and traffic, it might not function nearly as great as another option that was designed for this.
However, WordPress uses a plugin called WooCommerce for all their eCommerce needs. You can build pretty much any kind of software, install the theme, and then install the plugin, completing your store set-up. In most cases, it is fast, efficient, and non-messy. While the end result may seem great, do note that basic website technical skills are required. If you have a fancy website in mind, you will require design skills as well. The best part about WordPress is that it is completely free since it is open-source in nature. You will only need to pay for your domain name and a web host.
Some benefits of using WordPress and WooCommerce include the excellent content management features it offers, the availability of thousands of free and pain themes, and every kind of imaginable extension thanks to the variety of plugins. While WordPress does not have any specific customer care team, there is a growing community of supportive users who willingly help out anyone in trouble.
WooCommerce is an efficient eCommerce plugin. However, do keep in mind that you will require more than one plugin to get it up and running. For instance, this could include social media plugins and search engine optimization or SEO plugins to optimize your search engine rankings. Choosing a visually appealing theme will also increase the attractiveness of your website, which again, might not come free. While it offers a ton of great features, it is not really for beginners. It is better suited for those having basic tech skills, such as editing the PHP files and connect your server through FTP. However, WooCommerce will take care of all your eCommerce needs, such as online payments, discount coupons, product catalog or portfolio, and more.
Shopify is an alternative many people consider. This all-in-one eCommerce tool allows users to build highly functional websites from scratch. This is perfect for use, even if you don’t have any tech or coding knowledge. One way it lags behind WordPress is that the latter is a free, open-source tool while Shopify has a monthly subscription. Users would be able to sell anything they wish to here, regardless of what it is. One could sell products, goods, services, and even digital options.
Shopify can be used both online and offline. One useful feature here the Point of Sale with Shopify. Thanks to this Handy thing, you can now integrate your brick and mortar shop with your digital one, syncing everything. This would give you the ability to look at the bigger picture more easily. Shopify offers its users hundreds of store designs to choose from – some paid and some free. Every store will receive a free sub-domain that works in the following way – YOURSTORE.shopify.com. Although WordPress does not have any specific support team, Shopify beats them here. With a knowledgeable 24/7 support team, you are all covered. If you are a new user and have tons of queries, you can confidently get in touch with them and they will help you out easily.
Shopify has a huge fan base since it offers customizable eCommerce solutions for every user. While WordPress is only suitable for those with basic coding and tech knowledge, Shopify welcomes everyone with arms wide open. There is almost no setup time and you can start serving your customers almost immediately. Shopify has different elements to handle the various aspects of eCommerce, such as shipping, inventory, taxes, and more. It is also one of the most affordable options in the market.
Discussing the Differences
In the sections above, we have comfortably discussed the features, benefits, and downsides of both WordPress and Shopify. They both shine in different ways. In this section, we will quickly compare their various aspects so that you will be able to make a better decision on which one would suit your needs better.
The first thing to note here is that WordPress is stand-alone software that you will have to set up using appropriate plugins. Shopify, on the other hand, is an online eCommerce tool. Setting up is quite different in both of them. You might have to install and deploy various plugins in WordPress. In Shopify, you only need to create an account and make your way through the setup process.
Lastly, Shopify offers you dedicated support, but WordPress has a community full of enthusiasts who are most likely to help you get on track. However, the latter is an excellent choice if you already have a WordPress website because all you need to launch your eCommerce store now would be to install the WooCommerce plugin. This will not only save you money but also cost you far less time. On the other hand, Shopify is a specially designed eCommerce platform that will help you reach the same goal as well. Another key way to distinguish them would be to think of your coding, tech, and design knowledge. If it is none, you would be better off with Shopify. If you have some, WordPress is a great option to consider.