Wix vs. WordPress

So, before getting into the nitty-gritty details of the many aspects of each WordPress and Wix, let’s first understand what they are. Wix is a great all-around website builder that is great for amateurs while WordPress is an open-source website builder and content management system. The major difference between these two is that while the former has everything ready for you to start creating your website, the latter allows you to start right from the beginning.

In most cases, WordPress is powerful than Wix, but to be able to use it to its full potential, you must have some technical knowledge. Wix has been specifically designed so that even the most non-tech oriented person can build a website easily. The results are professional looking websites with all the major features. Both of them are secure as well. Now, let us explore each aspect in detail.

Ease of Use

When looking at website builders, ease of use is an important measuring criterion. WordPress is amazing in a lot of ways, but the user does have to learn a lot of tech-related stuff. While the majority of the users choose WordPress due to the flexibility it offers, but it comes at a place. If you have basic coding knowledge, there is nothing you cannot do with WordPress. You can edit, make changes, and do pretty much anything you want. On the other hand, although Wix comes with certain limitations, you can everything on your own here. Learning your way around is much easier at Wix when compared to WordPress. Another thing to note is that hosting and domain names need to be purchased separately for WordPress while it is offered as a package at Wix.

Design and Customization

Design and customization ability of WordPress is well-known. There is practically nothing that you can’t do here. However, it is not really that simple. If you know some coding, you can make changes and customize the theme to have a unique design. There are also free templates available which you can tweak a bit to personalize it. Besides a wide range of free, attractive themes, there are also thousands of paid ones available.

Coming to Wix, it offers a decent number of templates – about 500 or so. These templates are categorized by industry and have some pre-written sample content so that you can make a better decision by understanding how the actual website would look. One advantage of using Wix is that these templates have specific features built-in according to the industry or business.


Plugins are designed to add more features and functionality to your website. Now, which website builder has more plugins and apps? Even the tiny Facebook or Twitter icons you see on major websites are due to plugins. They are among the most common ones. Besides this, there are other plugins for SEO and so on.  Since WordPress is open-source, their plugins and codes can be accessed by anybody. They can also be changed or modified. With access to so many plugins and various versions of them, you can be certain you will get everything you need here. If we are talking numbers, there are more than 55,000+ WordPress plugins out there.

Wix, on the other hand, has plugins created by its dedicated development team. Due to this, the plugins are integrated into the website. While this means that you cannot make any changes, it also means that you will have better security. If you have any trouble with WordPress, there is no customer care, although you can get unofficial help from the forums. With Wix, their development team will help you with everything.

Search Engine Optimization or SEO

SEO is the process of ensuring that your websites rank high in the search engine results page. Various factors impact your website’s performance. Neither Wix nor WordPress has in-house capabilities. However, both of them have pretty reliable and efficient plugins. WordPress works with the popular SEO plugin called Yoast. In fact, it is so popular that over 5 million websites use it. With Wix, you can choose Site Booster, a popular SEO app. Both WordPress and Wix offer pretty good SEO services.


One important factor to consider here includes eCommerce and its availability here. While WordPress has plugins for this, Wix offers built-in eCommerce capabilities, offered at additional costs. With WordPress, there are plenty of plugins with WooCommerce being the most popular. While it is free for basic use, there are some charges involved. There are also other popular plugins available, such as Shopify, BigCommerce, and so on. Wix can be  a great option for smaller businesses, but WordPress works well all around.


There are some websites out there which are mainly informative about their services. This does not involve making a lot of regular changes. Blogs, however, require updated content with regular modifications. Wix supports articles, tagging, archives, videos, images, and more. You can even blog from your smartphone! How cool is that?! For enabling commenting feature, you will most likely have to use Facebook comments.

With WordPress, there is a built-in commenting tool. Since this can only be used by users with WordPress accounts, you can be sure that there are no spammers about. WordPress, with its extensive experience in blogging, offers everything you could possibly imagine.

Wix vs. WordPress

Maintenance and Support

WordPress is great regarding maintenance since it is very careful about regular security updates and cleaning up bugs. Of course, non-WordPress plugins and themes will need more attention. With Wix, you don’t have to worry about making updates since they will all be handled by the tech team there.

Regarding support, WordPress has a HUGE community of users. This means you are sure to get help from them should you run into any trouble. On the other hand, Wix has a support team for troubleshooting. Besides this, both WordPress and Wix have a ton of guides, how to’s, and other information.


To sum it up, WordPress is awesome if you want to build complex sites and have some tech knowledge. For beginners or small business owners, Wix would be a great choice.